Are you poised to launch yourself as a freelancer or start your own business but you aren’t sure why to start? Let’s get something important straight. Opening your doors for business doesn’t need to be complicated, it also doesn’t need to cost the earth. Far from it. Being able to market yourself online is a…
80 per cent of readers never make it past the headlines of your posts. In the words of the godfather of advertising, David Ogilvy: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”…
Does your copy fall flat? Would you like to write with the punch and verve of your favourite writers? I trained as a journalist nearly 15 years ago. The two courses I took taught me everything I know about using powerful words. Over the coming weeks I’ll be sharing the lessons I learnt, and still…
I’ve lost count of the number of times I’ve sat at my desk staring at a blinking cursor, willing the words to come forth, and multiply. Or spent hours writing and rewriting sentences because no matter what I do the wording isn’t quite right. Inspiration can be hard to pin down. Words don’t always come…