Is social media working for you? Or are you spending hours of your precious time tweeting, posting and pinning but seeing little or no return for your effort? Perhaps you hear other people raving about the power of social media and how it’s transformed their business, boosted their income and helped establish them expert in their industry? Are you left wondering…
80 per cent of readers never make it past the headlines of your posts. In the words of the godfather of advertising, David Ogilvy: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”…
Schedule, automate, engage Last week I spilled the beans on the tools I use to curate and create social media content. This week, as promised, I’m going to focus on my go-to tools for scheduling, automating and engaging. This is where the action happens – and the magic. Keeping your social media tools churning out content regularly…
Social media is a huge time suck. Fact. The optimum number of posts to share per day on Twitter is between 10 and 20. Twenty! That’s a hell of a lot of content. And that’s before you even get to sharing on Facebook, Pinterest, Instagram, LinkedIn or Google+. You could easily spend all day, every…
Does your copy fall flat? Would you like to write with the punch and verve of your favourite writers? I trained as a journalist nearly 15 years ago. The two courses I took taught me everything I know about using powerful words. Over the coming weeks I’ll be sharing the lessons I learnt, and still…
I’ve lost count of the number of times I’ve sat at my desk staring at a blinking cursor, willing the words to come forth, and multiply. Or spent hours writing and rewriting sentences because no matter what I do the wording isn’t quite right. Inspiration can be hard to pin down. Words don’t always come…