Quick question – how do you feel about growing your blog, your email list, or your social media following? What about your blogging process? If you’re anything like me, the words ‘overwhelmed’, ‘overworked’, and ‘totally baffled’ might come to mind. Earlier this year I was feeling completely swamped by everything on my to-do list. My goal…
When it comes to planning and promoting my blog I’m convinced I’ve got a screw loose. That I’m certifiable. Why? Because I’ve been blogging on and off for 10 years and I only invested in Coschedule last month. It’s nuts because I’m all about saving time and trying to be productive, yet when it came…
Are you poised to launch yourself as a freelancer or start your own business but you aren’t sure why to start? Let’s get something important straight. Opening your doors for business doesn’t need to be complicated, it also doesn’t need to cost the earth. Far from it. Being able to market yourself online is a…
If you read my last post then you know that without a knock-out strategy you are wasting your time on social media. What is a social media strategy? It’s a roadmap that sets out: As promised, today I’m going to walk you through the six steps you need to develop your own successful social media strategy…
Stop. Right this minute! I can see you, fingers hovering over your keyboard about to try and light up Facebook with a post about you new super-duper offer. But don’t. Not yet. Not until you’ve read this post. Because I want to stop you wasting five to 10 hours of your time every week. Yes,…
Is social media working for you? Or are you spending hours of your precious time tweeting, posting and pinning but seeing little or no return for your effort? Perhaps you hear other people raving about the power of social media and how it’s transformed their business, boosted their income and helped establish them expert in their industry? Are you left wondering…
80 per cent of readers never make it past the headlines of your posts. In the words of the godfather of advertising, David Ogilvy: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”…
Schedule, automate, engage Last week I spilled the beans on the tools I use to curate and create social media content. This week, as promised, I’m going to focus on my go-to tools for scheduling, automating and engaging. This is where the action happens – and the magic. Keeping your social media tools churning out content regularly…
Social media is a huge time suck. Fact. The optimum number of posts to share per day on Twitter is between 10 and 20. Twenty! That’s a hell of a lot of content. And that’s before you even get to sharing on Facebook, Pinterest, Instagram, LinkedIn or Google+. You could easily spend all day, every…
Does your copy fall flat? Would you like to write with the punch and verve of your favourite writers? I trained as a journalist nearly 15 years ago. The two courses I took taught me everything I know about using powerful words. Over the coming weeks I’ll be sharing the lessons I learnt, and still…